Built for the Industry, by the Experts.
For over 25 years, we’ve been the engine under the hood for Australia’s leading liquor suppliers, wholesalers and buying groups. A modular suite, built on one consolidated data pipeline — so the people running the trade spend less time reconciling spreadsheets and more time acting on what the numbers actually say.
What could your business do with better insights?
At OnTap Data, we make the complex feel simple.
With over 25 years of industry know-how, we’ve built smart, easy-to-use tools that tackle the real problems liquor and hospitality businesses face every day — from messy data and clunky claims to hard-to-track promotions.
Connected where it counts — seamless API integration with your favourite platforms: Zoho, Salesforce, Xero, Rhino, NetSuite, Bowimi & more.
The industry runs on fragmented data.
We built the platform to fix that.
SIMS: For Suppliers
Suppliers receive sales data from wholesalers and direct accounts, in a dozen formats, with venue names that don't match, claims that don't reconcile, and SKUs coded differently in every file. By the time it's clean enough to act on, it's already a month old.
SIMS consolidates warehouse, buying group and direct sales data into a single feed — cleaned, with claims matched, venue names standardised and SKUs aligned to the Liquorfile catalogue. The output flows straight into your CRM, surfaces in OnTap’s own insights and reporting tool, or lands via API into the reporting platform you already use — so reps see their territory and management sees the national picture, on the same numbers, every week.
Outletfile
Identifying and verifying liquor outlets across Australia is manual, slow, and prone to outdated information.
A comprehensive, live database of Australian and New Zealand liquor, non-liquor, and beverage outlets – meticulously cleaned and categorised for precision targeting and data analysis.
GIMS: For Groups
Retail buying groups struggle to track compliance, rebates and member performance across hundreds of independent locations.
The engine that can track every transaction across your group, ensuring buy-in and maximising rebate accuracy.
Warehouse
Wholesalers waste hours manually exporting sales reports to suppliers, leading to delays and data friction.
Simplify the supply chain by automating sales data delivery, ensuring your suppliers have what they need, when they need it.
Promoflo
By the time the analysis is reconciled across remittance files, POS data and last year's comparison, the next promotion has already started. Most suppliers never get a clear read on which promotions actually made money.
Promoflo runs the full promotion lifecycle for suppliers, wholesalers and buying groups, with store-level compliance scoring, SKU-level volume and margin tracking, and a built-in ‘what if’ that quantifies the GP on the table when compliance lifts. One source of truth for both sides of every supplier review.
Liquorfile
Inconsistent product naming and coding across different distributors and systems leads to inventory chaos and reporting errors.
Australia’s standard beverage product catalogue, providing a universal language for every SKU in your inventory.
Liquology
Wholesale data tells you what shifted out the warehouse. It doesn't tell you what walked out of the venue, at what price, to whom.
Scan-level data from the venues themselves — SKU, price, time of day — so category strategy and on-premise execution run on what’s actually selling, not just what’s been delivered.
AI
Most platforms bolt on a generic AI chatbot that ships your sales data offshore to answer basic questions — and still leaves analysts assembling the real numbers in Excel.
Ask why a venue’s volume is down, what’s historically driven category growth, or which promotions delivered real GP — and get the answer instantly from your own sales, compliance and promotional data. Built on OnTap’s own models, trained on Australian liquor-trade data, kept in-house.
One pipeline. Every commercial conversation, on the same numbers.
Whether you’re a supplier defending range, a wholesaler running supply, or a buying group reviewing compliance — we have a module for the part of the business you run, and a pipeline for the parts you don’t.
Real results, proven impact.
See how OnTap Data is helping liquor and hospitality businesses solve problems, streamline processes, and grow with confidence.
“We have uncovered a massive opportunity to be better as a business.”
“Automatically be ahead of the game.”
“Provides a blueprint for our business success.”
“Always recommend to new brands and start-ups.”
“A game-changer.”
Built In-House. Kept In-House.
Your data is only as good as its defence.
Most platforms run on generic, third-party AI — which means your sales, margin and promotional data leaves your business to answer a question. We built our own AI, specifically for the Australian liquor and hospitality trade, and we run it on infrastructure we control.
Your margins, your volumes, your strategy stay where they belong: with you.
- Data stays in-house
We run our AI on infrastructure we control — your sales, margin and promotional data never leaves your business.
- Built for the Australian liquor trade
Our models are trained specifically on Australian liquor-trade data — not generic, off-the-shelf AI bolted onto a dashboard.
- Plain-English answers on your data
Ask any commercial question and get the answer instantly — from your own sales, compliance and promotional data.
