SIMS

Sales Insights That Drive Growth

What Is SIMS?

SIMS — the Supplier Information Management System — is OnTap Data’s flagship data consolidation and reporting platform for liquor suppliers in Australia. It takes the fragmented, inconsistent sales data that arrives weekly from wholesalers like ALM, Paramount Liquor, and ILG, and transforms it into a single, accurate, and actionable view of your business.

For most liquor suppliers without SIMS, Monday morning means hours of manual data reconciliation: downloading spreadsheets from multiple wholesaler portals, cross-referencing invoices against remittance claims, and trying to build a coherent picture of what sold, where, and to whom. SIMS automates that entire process — so your sales team arrives on Monday with answers, not admin.

Who Uses SIMS?

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Use Case	Detail
Consolidate wholesale sales data	From multiple distributors into a single, standardised report — eliminating the need for manual spreadsheet reconciliation
Track remittance claims	Automatically, matching invoiced amounts against actual sales to identify discrepancies before they become disputes
Monitor sales rep performance	By territory, account, and product category — with dashboards accessible in the field via mobile devices
Measure promotion ROI	By comparing sales volumes during and after promotional periods against baseline performance
Identify distribution gaps	Outlets where your product should be listed but is not — and prioritise them for sales rep follow-up
Forecast territory growth	Using historical trend data and seasonal patterns to set realistic, data-backed targets

How SIMS Works

SIMS connects to your wholesaler data feeds — including ALM, Paramount Liquor, ILG, and others — and pulls invoice-level sales data into a centralised platform on a weekly basis. The system automatically maps products using OnTap’s LiquorFile catalogue, standardises outlet data using the Outletfile database, and allocates sales to the correct territory and sales representative.

The result is a single dashboard that shows your complete sales picture: total volume by product, by state, by account type, and by rep. Remittance claims are reconciled automatically. Lost sales reports highlight outlets that have lapsed or reduced order frequency. And custom reports can be built to match your specific business requirements — whether that is sponsorship tracking, channel-specific analysis, or CRM integration.