Generative AI tools like OpenAI (aka ChatGPT) have revolutionised how we work, making it easier than ever to generate insights and process information. But when it comes to business-critical data analysis, the convenience of public AI tools comes with significant risks.
If your organisation handles sensitive, high-value, or regulated data, as is common in the liquor industry, relying on a public AI model could leave you exposed.
What do you need to consider?
Data Security & Privacy Risks
When you input data into a public AI model, you often lose control over where it’s stored and how it’s processed.
- Risk: Sensitive or commercially valuable datasets may be transmitted and stored on external servers, and potentially used to train future models.
- Impact: This could breach privacy laws, contractual obligations, or internal compliance policies.
Accuracy & Reliability
Public AI models are designed to predict language, not to guarantee analytical accuracy. They can present incorrect or fabricated numbers with complete confidence, a phenomenon known as “hallucination.”
- Risk: Inaccurate data analysis can lead to flawed business decisions.
- Impact: Lost revenue, poor stock management, or reputational harm.
Loss of Proprietary Advantage
Your business data is intellectual property. Sharing it with public AI tools risks diluting its competitive value.
- Risk: Unique market insights could indirectly benefit competitors if data influences broader model training.
- Impact: Loss of market edge and reduced control over proprietary knowledge.
Governance & Auditability
With public AI tools, outputs can vary between identical queries, making it hard to track or replicate analytical decisions.
- Risk: No clear audit trail for compliance reviews or internal investigations.
- Impact: Difficult to justify decisions to regulators, stakeholders, or auditors.
Generalist Analysis
Public AI is generalist by nature. While it can answer almost anything, it doesn’t inherently understand specific industries’ data structures, supplier nuances, or POS system integration.
OpenAI can be useful for brainstorming or summarising non-sensitive data, but when accuracy, security, and compliance matter, a custom enterprise solution is the smarter investment.
With OnTap Data you get:
- Full data security and compliance control.
- No third-party training use, your data remains confidential and is never used to improve models for other users.
- Accurate, verified outputs based on industry-specific data with a structured, verified database tailored to your industry
- Built-in validation rules (including that all-important human touch) to ensure output accuracy before it reaches decision-makers.
- Tailored functionality that matches the exact needs of your business’s operations.
- Seamless integration with POS systems like Impos, Bepoz, H&L, Shopfront, Blueize, SwiftPOS and CRM systems including Hubspot, Zoho, Salesforce and ForteIS
- Constant updates to match changes in product catalogues, supplier information, and regulatory requirements.
Confidence, reliability and accuracy are at the core of everything we do. Don’t risk your critical business data to open-source platforms; talk to us about a tailored, secure data solution that scales with your needs.