Retail Promotion Management Software: Your all-in-one, secure cloud platform for smarter promotions.
Stop rebuilding the same promotional spreadsheets every cycle.
Promoflo is the single source of truth for promotional planning across Australian liquor suppliers and buying groups. Any change to the plan flows instantly through every report, with live visibility into volume, target attainment, store compliance, and year-on-year performance – in just 30 seconds.
- Create, schedule, track and optimise promotions easily.
- Manage cost prices, supplier allowances and claims.
- Keep marketing, sales and finance teams fully aligned.
- Simplify supplier pricing negotiations with automated workflows
Trusted by Australia's Leading Liquor Suppliers
"Every cycle, the same routine."
By the time the analysis lands, the next cycle has already started. The valuable learning window has closed. And every conversation, supplier reviews, board packs, and internal planning runs on a slightly different version of truth.
Turn Data Into Clear Decisions
- Media and shelf ticketing management via API.
- Real-time margin and promotion performance insights.
Experience a user friendly interface
- Quick cloning of promotions between groups.
- Intuitive, color-coded dashboard.
Work smarter, not harder
- Weekly pricing updates via integrated warehouse host file.
- Seamless supplier collaboration through login access.
- Simplified POS updates and purchasing coordination.
- Multi-buy or mix and match capabilities.
Two connected views. One source of truth.
Promoflo is purpose-built for how the Australian liquor industry actually plans, executes, and reviews promotions.
Configure
Configure promotions exactly as they run in market — including slotting types, store positioning, promotional periods, allowances, campaign duration, and core product ranges. Flexible workflows give your team complete control over every promotion.
Generate
Generate the reports your teams actually need. Deliver the right insights to the right people without rebuilding spreadsheets every cycle, helping sales, category, and account teams stay aligned and execution-ready.
Measure
Measure promotional ROI with confidence. Track promotion performance across every cycle with built-in year-on-year comparisons, target attainment, volume analysis, and store compliance reporting.
Connect
All data is processed, connected, and seamless. Promoflo creates a single source of truth across planning and reporting, so when the plan changes, every report updates automatically.
Click to Preview
Performance and Compliance, One View
Configure promotions exactly as they execute in market — including slotting, store position, allowances, promotional periods, and core range.
Every capability, ready out of the box.
| CAPABILITY | WHAT IT MEANS |
|---|---|
| Monthly KPI cards | Whole-month performance, in 30 seconds |
| Automatic year-on-year | Every number has a benchmark, instantly |
| Promotion-type badges (2-Week, Monthly, EDLP, Trade) | Compare like-for-like promotion formats without manual sorting |
| Banner-group and promotion-type filters | Cut the view to a specific partner or format |
| Product-level drill-down | See which SKUs drove the volume inside any promotion |
| Excel and PDF export | Drops straight into board packs and supplier reviews |
| Consistent compliance methodology | Both sides see the same number, computed the same way |
| Compliance opportunity insight | Quantifies the volume upside of lifting participation |
| Partner Report PDF | Branded, external-safe, two clicks to share |
| Filter persistence | Pick a banner group once, review across both tabs |
