Liquor suppliers across Australia are transforming their sales and customer engagement strategies with the help of OnTap Data, Australia’s leading provider of clean, collated sales data solutions tailored for the beverage industry. By leveraging OnTap Data’s standardised LiquorFile IDs, Outlet IDs, and client lead rep segmentation, suppliers are now integrating real-time sales data directly into their BI and CRM platforms, via robust API and data lake connections.
This breakthrough enables suppliers to access up-to-date, venue-level sales insights with unmatched accuracy and speed. OnTap Data’s platform ensures that every transaction is linked to the correct outlet and representative, eliminating data silos and manual reconciliation.
“Our clients are seeing the benefits of clean, structured data that flows seamlessly into their internal systems,” said a spokesperson from OnTap Data. “Whether it’s tracking rep performance, identifying growth opportunities, or personalizing customer outreach, our integrations are helping suppliers make smarter, faster decisions.”
The use of rep segmentation allows suppliers to categorize and analyze sales activity by individual representatives, territories, and outlet types. This granular visibility supports more targeted sales strategies, optimized resource allocation, and improved team performance.
OnTap Data’s flexible integration options, including APIs and scalable data lake access, mean suppliers can choose the delivery method that best suits their operational needs. Whether syncing weekly reports or powering live dashboards, the platform adapts to each client’s workflow.
As the liquor industry becomes increasingly data-driven, OnTap Data is positioning itself as the go-to partner for suppliers seeking clarity, consistency, and competitive advantage through intelligent use of their data.